We helped tell Newscycle's story as an innovator, uniquely positioned to revolutionize their industry. In doing so, we uncovered their shared "noble goal."
After the near-catastrophic decline of newspaper sales, Newscycle knew radical innovation was needed to help change the fortunes of their clients. After merging with their four closest competitors, they were looking for help to communicate the overall vision of the newly-formed company. Superhuman guided their core strategy to ensure Newscycle not only helped clients become more profitable, but also continued to define their role in protecting the freedom of the press.